One of the things Access iQ™ has struggled with is finding an agency capable of delivering an accessible electronic direct mail (eDM) template in MailChimp, a third party email marketing service. So we came up with our own eDM template brief to help with the process.
Over the past few weeks, Access iQ™ has shared some tips on how we’ve tackled briefing a design agency on creating an accessible eDM template.
The three-part series outlines the different components of eDMs and provides you with the information to understand how to make each component accessible. We also have a downloadable eDM template brief example to help with briefing a design agency.
- Alternative text for images
- Images of text
- Font size
- Tables for layout
- Semantic markup
- Colour contrast
- Additional requirements
- Providing an alternative access point
- Call-to-action design elements
- Plain accessible version
- Social media
- Plain text emails
- Tailoring the template to your own organisation